# E23 — Full Context

> E23 is a real-time passenger intelligence platform for airports. It profiles travellers at the terminal and gate level using proprietary, patent-pending algorithms — no hardware, no PII — and delivers actionable audience data to media platforms, agencies, brands, retailers, and airports worldwide. E23 sells data; it does not sell or manage media inventory.

## Key facts

- Founded: November 2024, Rome, Italy
- Founder: Alessandro Lo Piano (CEO), Giuseppe Vulduraro (Founding Data Engineer)
- Stage: Bootstrapped, profitable per customer, annualised growth above 240% (Q1 2026)
- Coverage: All IATA airports worldwide, no per-airport deployment
- Granularity: Terminal-level (gate-level in priority airports)
- Refresh rate: 5 minutes
- Predictive horizon: Up to 365 days
- Passengers profiled: 1B+
- Privacy: Zero PII, aggregate-only, GDPR-compliant by design
- Infrastructure: Pure software, no sensors or cameras required
- Delivery formats: API (real-time and batch), CSV, interactive dashboards, slide reports, PDF reports
- Trial: 30-day free trial, 100% conversion to 12/24-month contracts
- Retention: 100%

## How it works: Capture, Profile, Activate

1. Capture — E23 ingests anonymous travel data from authoritative sources: global flight schedules, GDS booking flows, aircraft seating configurations, route characteristics, and public demographic databases. No sensors, cameras, or airport partnerships are required to deploy.

2. Profile — Proprietary, patent-pending algorithms fuse multi-source data into aggregate passenger profiles at the terminal and gate level. Every five minutes the platform updates a multi-dimensional composition. The methodology is probabilistic: statistical distributions of populations, not individual tracking. Confidence scoring is built in (demographic and travel-class data above 90% confidence, behavioural profiles 70 to 90%).

3. Activate — Data is delivered in the customer's chosen format (API, CSV, dashboards, slide reports, PDF), with optional 365-day predictive forecasting.

## Data taxonomy

- Demographics: gender, age group, income bracket, nationality.
- Travel behaviour: origin, destination, travel class, length of stay, travel frequency, traveller type (business, leisure, family), connection status, stopover duration, booking channel, terminal.
- Purchase propensity: high-interest product categories, price sensitivity, buyer profile.

All profiles represent aggregate audience compositions, not individual passengers. Zero personally identifiable information is captured, stored, or transmitted.

## Proof points

- +71% sales uplift for advertiser customers
- +56% net margin increase for media publishers exceeding floor CPM
- +63% markup increase for travel media sales agencies
- 60% optimisation of brand-specific media expenditure
- 100% conversion from free trial / paid pilot to 12/24-month contracts
- 100% retention rate
- Above 240% annualised growth (Q1 2026); Q1 2026 produced 60% of full-year 2025 revenue
- Model validated against on-ground reference data at CDG, MIA, MXP, BCN
- Independent due diligence completed by JCDecaux Data Corp and Exterior Plus (Dec 2024 to Apr 2025)

## Recognition

- Plug & Play Tech Center, Travel & Hospitality (2026)
- PhocusWire Hot Travel Startup 2026
- PhocusWright Europe stage speaker, Barcelona, June 17, 2026

## Partners

Technology & channel: Pladway (programmatic DOOH SSP, Voilàp Group, integrated with Sky Media at Aeroporti di Roma), Adform (DSP with DOOH capability).
Integration: Outsight (spatial AI / LiDAR), Safran Passenger Innovations (RAVE in-flight entertainment), DRP (duty-free data), Quividi (computer-vision audience measurement), Petal Ads / Huawei (Chinese traveller engagement).

## What E23 does NOT do

- E23 does not sell media inventory
- E23 does not manage programmatic DOOH inventory
- E23 does not currently sell to airlines
- E23 is not a sensor or camera company
- E23 is not a survey or panel research firm
- E23 is not a DSP

## Who uses E23

- Programmatic DOOH SSPs and DSPs (audience layer for airport screen inventory)
- Airport media concessionaires (audience proof for premium packages)
- OOH agencies and travel retail consultancies (proprietary data differentiation)
- Direct brands with airport media budgets (campaign targeting and optimisation)
- Travel-specific brands — eSIM, car rental, travel insurance (audience matching)
- Travel retailers with media networks (retail media audience proposition)
- Airport operators (commercial intelligence, concession optimisation)

## FAQ

Q: Does E23 require hardware installation at airports?
A: No. E23 is a pure-software platform. It derives passenger profiles from authoritative travel data sources — flight schedules, GDS bookings, aircraft configurations — without any sensors, cameras, or on-site equipment.

Q: Is E23 data GDPR-compliant?
A: Yes. E23 collects zero personally identifiable information. All profiles represent aggregate statistical distributions of populations, not individual tracking. The platform is GDPR-compliant by design.

Q: What airports does E23 cover?
A: E23 covers all IATA airports worldwide. The platform is built on global flight schedule and GDS data, so coverage is instant and does not require per-airport deployment.

Q: How is E23 data delivered?
A: E23 delivers data via API (real-time and batch), CSV, interactive dashboards, slide reports, and static PDF reports. Customers choose the format that fits their workflow.

Q: Can I try E23 before committing?
A: Yes. E23 offers a 30-day free trial. Every trial to date has converted to a 12-month or 24-month contract.

## Links

- Website: https://e23.ai
- Contact: sales@e23retail.com
- Product: https://e23.ai/product
- Use cases: https://e23.ai/use-cases
- Partners: https://e23.ai/partners
- About: https://e23.ai/about
- Book a demo: https://e23.ai/contact