# E23

> E23 is a real-time passenger intelligence platform for airports. It profiles travellers at the terminal and gate level using proprietary algorithms — no hardware, no PII — and delivers actionable audience data to media platforms, agencies, brands, retailers, and airports worldwide.

## Key facts

- Founded: November 2024, Rome, Italy
- Founder: Alessandro Lo Piano (CEO), Giuseppe Vulduraro (Founding Data Engineer)
- Stage: Bootstrapped, profitable per customer
- Coverage: All IATA airports worldwide
- Granularity: Terminal-level (gate-level in priority airports)
- Refresh rate: 5 minutes
- Predictive horizon: Up to 365 days
- Passengers profiled: 1B+
- Privacy: Zero PII, aggregate-only, GDPR-compliant by design
- Infrastructure: Pure software, no sensors or cameras required
- Delivery formats: API, CSV, interactive dashboards, slide reports, PDF reports
- Trial: 30-day free trial, 100% conversion to 12/24-month contracts
- Retention: 100%
- Recognition: Plug & Play Tech Center (Travel & Hospitality 2026), PhocusWire Hot Travel Startup 2026, PhocusWright Europe stage speaker (June 2026)
- Validated at: CDG, MIA, MXP, BCN (JCDecaux Data Corp and Exterior Plus due diligence)

## What E23 does

E23 captures anonymous traveller signals from authoritative travel data sources (flight schedules, GDS bookings, aircraft configurations), processes them through a proprietary patent-pending profiling engine, and generates multi-dimensional passenger profiles covering demographics (gender, age, income, nationality), travel behaviour (origin, destination, class, frequency, traveller type), and purchase propensity (product categories, price sensitivity). Data is delivered in the customer's preferred format.

## What E23 does NOT do

- E23 does not sell media inventory
- E23 does not manage programmatic DOOH inventory
- E23 does not currently sell to airlines
- E23 is not a sensor or camera company
- E23 is not a survey or panel research firm
- E23 is not a DSP

## Who uses E23

- Programmatic DOOH SSPs and DSPs (audience layer for airport screen inventory)
- Airport media concessionaires (audience proof for premium packages)
- OOH agencies and travel retail consultancies (proprietary data differentiation)
- Direct brands with airport media budgets (campaign targeting and optimisation)
- Travel-specific brands — eSIM, car rental, travel insurance (audience matching)
- Travel retailers with media networks (retail media audience proposition)
- Airport operators (commercial intelligence, concession optimisation)

## Links

- Website: https://e23.ai
- Contact: sales@e23retail.com
- Product: https://e23.ai/product
- Use cases: https://e23.ai/use-cases
- Book a demo: https://e23.ai/contact