Making data
do the work.
E23 was founded to fix a simple problem: the biggest retail and media market in travel has the worst audience data. We are changing that.
Our story
Nov 2024
First line of code
The first line of E23's platform code is written at the end of November 2024.
Feb 2025
First pilots in the wild
The platform goes live with its first travel brands, putting the profiling engine in front of real campaigns for the first time.
Sep 2025
Model proven at scale
Profiles are validated against on-ground reference data at major international airports, confirming the approach works beyond the lab.
Q1 2026
Keeping on building
Wider airport coverage, deeper audience profiles, and new delivery formats. We are building the definitive map of who moves through the world's airports.
The map is far from finished.
We set out to give the most overlooked market in travel the audience data it has always deserved. There is far more to build: more airports on the map, richer profiles at the gate, and new ways to put that intelligence into our customers' hands. We are only at the beginning.
Our team
Alessandro Lo Piano
CEO & Founder
Entrepreneur and strategist with 15+ years in travel and ad tech. Previously key executive figure in hospitality scaleups and companies across Europe. He leads E23 with a focus on product, partnerships, and growth.
“We built E23 to unlock the true value of in-airport data, and to help our partners grow with intelligence.”
Giuseppe Vulduraro
Founding Data Engineer
Data engineer and mathematician with deep expertise in architecting complex systems, data management, and privacy-preserving technologies. He designed E23's data platform to be scalable, secure, and future-ready.
“Great data infrastructure is invisible, but it makes everything possible.”
Our values
Customer-obsessed
Every feature exists because a customer needed it. We do not build for roadmaps; we build for results.
Data-obsessed
Probabilistic modelling, multi-source fusion, continuous validation. We trust evidence, not assumptions.
Privacy-first
Zero PII. Aggregate profiling only. GDPR-compliant by design, not by afterthought. Our data is powerful because of what we do not collect.
Recognition & validation
Plug & Play Travel & HospitalityBatch 2026
PhocusWire Hot Travel Startup2026
Europe Stage SpeakerJune 2026