One platform.
Three ways it changes your business.
Your airport screens sell on schedule. Your buyers want audiences.
E23 enriches your pDOOH inventory with real audience data, so you can help buyers price and target better, close deals faster, and maximise yield.
- Addressable inventoryTurn contextual airport screens into audience-led, targetable media.
- Justifiable CPMsBack every rate with terminal-level passenger composition.
- One integrationPipe E23 audiences straight into your programmatic stack.
- LHR T5Gate B32Cabin Class Mix36%24%40%Income BracketLowMidHighTravel PurposeBusinessLeisureFamilyTop Interest CategoriesLuxury BeautyPremium SpiritsElectronicsFashion
- CDG T2EArrivalsCabin Class Mix28%27%45%Income BracketLowMidHighTravel PurposeBusinessLeisureFamilyTop Interest CategoriesElectronicsFashionPremium Spirits
- DXB T3Concourse ACabin Class Mix43%22%35%Income BracketLowMidHighTravel PurposeBusinessLeisureFamilyTop Interest CategoriesElectronicsLuxury BeautyPremium SpiritsFashion
- JFK T4Gate 22Cabin Class Mix31%25%44%Income BracketLowMidHighTravel PurposeBusinessLeisureFamilyTop Interest CategoriesLuxury BeautyPremium SpiritsFashion
Placements profiled
Across 4 hub terminals
Addressable audience
Unique travellers / day
Avg. business cabin
Share of placement reach
High-income share
Top income bracket
Who uses E23 this way
- Programmatic DOOH SSPs
- DSPs with DOOH capability
- Airport ad servers & CMS platforms
- Airport media concessionaires
- In-flight ad platforms
Go beyond intuition. Bring facts to every recommendation.
E23 gives agencies and consultancies the airport audience intelligence to build stronger media strategies, client recommendations, and pitch materials.
- Stronger strategiesUse verified audience insights to build plans that stand up.
- Faster proposalsAccelerate cycles with pre-built insights every team can use.
- Proprietary edgeDifferentiate with exclusive airport intelligence competitors cannot access.
Weekly footfall
Departing passengers
Audience match
vs brief definition
Avg. dwell time
Airside, pre-boarding
Premium index
vs UK adult average
1. Nationality Breakdown
- UK
- US
- Europe (ex UK)
- Asia Pacific
- Other
2. Traveller Type
3. Top Interest Categories
- Luxury BeautyIndex 158
- Premium SpiritsIndex 132
- ElectronicsIndex 119
- FashionIndex 112
- Travel RetailIndex 104
4. Audience Reach by Campaign Objective
5. Key Takeaways
- Strong business travel presence supports premium DOOH and B2B messaging opportunities.
- High affinity for luxury beauty and spirits among international travellers, ideal for premium campaigns.
- Campaigns targeting consideration and purchase intent will reach over half of the audience.
Who uses E23 this way
- Travel retail consultancies
- Independent OOH specialist agencies
- Holding-company OOH desks
- Travel commerce digital agencies
- Media research & measurement firms
Understand your audience. Optimise every experience.
Use E23 to turn audience intelligence into smarter decisions across locations, channels, and customer journeys.
- Audience clarityDeep insight into who your travellers are and what matters to them.
- Better experiencesDeliver relevant offers and services that enhance every touchpoint.
- Stronger performanceOptimise spend, increase conversion, and grow customer value.
Impressions
Total across 4 airports
Reach
Unique travellers
Audience Match
vs target audience
Avg. Frequency
Average exposures
| MXPMilan Malpensa | LHRHeathrow | CDGCharles de Gaulle | BCNBarcelona | |
|---|---|---|---|---|
Rank By reach | 1 | 2 | 3 | 4 |
Reach Unique travellers | 1.25M | 1.08M | 0.92M | 0.75M |
Impressions Total | 4.10M | 3.35M | 2.50M | 1.65M |
Top nationality By reach | Italy 24% | UK 28% | France 26% | Spain 22% |
High-income audience Share of reach | 61% | 58% | 54% | 49% |
Forecast reach, next 30 days
- MXP — Milan Malpensa
- LHR — Heathrow
- CDG — Charles de Gaulle
- BCN — Barcelona
Who uses E23 this way
- FMCG, luxury, beauty & electronics brands
- Travel-specific brands (eSIM, luggage, insurance, car rental)
- Travel retailers with media networks
- Airport operators (commercial intelligence)
Find the use case that fits.
Tell us how you work with airport media and we will show you the data that changes it.